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4th Semester

 

 

 

E-Strategy
- w/ BRGE

E-strategy is the course I personally have been waiting for. It's about the marketing used online to engage with customers as well as getting the word out there. Since our world has become so digital it's a must for all companies to be present online. I am a firm believer that digital marketing is the future and by using creativity and innovation to improve it there isn't no limit for how far it can go.

Throughout the course I have gained knowledge of various topics such as SEO but also by using the stimulation game get to know how to create only campaigns in order to attract people to a website and a purchase. 

The skills I have learned will most certainly be used in the future. My interest for blogging has got me hooked on e-marketing and I know that the knowledge gained is a great benefit for future job oppotunities.

 

Campaigns 
- w/ BRGE

In a world full of commercial campaigns everywhere we go it's important to know how you can stand out. If you can't make some creative and original campaign it just becomes another one in the crowd. This subject taught us about how to create campaign for different markets, target groups, etc. 

During this course I have learned how to communicate my message through a campaign to a certain group of people effectivly. Also through the stimulation game as mentioned in E-strategy I've learned how to create online campaigns to generate more traffic and sales. 

 

 

Business Economics 2 
- w/ KIH

In Business Economics 2 we are taught a deeper understanding of the economy in business as well as calculations. Personaly, this subject is more revision to me since I had a lot of economics earlier so I feel that what I have learned, so far, is improving my already exsiting skills in the area as well as giving me a clearer and deeper understanding for it all. 

 

 

Global Marketing
- w/ HATR

COmpared to international marketing and culture on 3rd semester this course is more business oriented. During this course we were taught through the different entry modes into global markets and the risk. Personally, some of the content was regonizable from other course work but still very new. 

I enjoyed this course very much because it's interesting and I feel like it is the course where I have learned the most. The reasons why is how each theory or method is supported by a real example and the teacher is so passionated about how he teaches and like to make it fun for us to learn. With that passion he infect us in a good way to want to learn and understand global marketing. I feel that I have learned how things work not just in theory but also in practise which makes me feel twice as ready to work for a global company in an international environment. 

 

Management and Leadership (Only had two lessons at the time of the deadline)
- w/ MNLA

 

The subject is called Management and Leadership but in reality it's organisational behaviour we are taught about. 

The process of this learning experience is to understand how and why people act like they do in order to become a better manage or even leader in the future.

Since I haven't had more than two classes at this point it's hard to say exactly what my learning will be but from what I have had so far I believe that through some psycology, sociology and other areas I'll gain a great deal of knoowledge of how to make the best working environment for others as well as myself in the future. Also, I believe that it will teach me how to understand and maybe even react to different behaviours in a working place that my used to. 

 

 

 

 

Overall reflection:

Overall, I find the content of the AP course relevant for the area of speciality I have. However, it wasn't until 4th semester I started to feel like I was learning something. I started out as a very motivated student but slowly got demotivated by the lack of students participating in class and doing their workout, teachers lack of confident in the students and overall poorly management of the school in general. All of the factors I feel have contributed to my learning by being a poor learning environment. 

 

 

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